6 Print Marketing Assets That Still Work in 2021

The world has changed.

Digital marketing is now crucial to the success of small businesses. However, small business owners need to understand something. Digital marketing is not a magic wand that waves all marketing problems away.

Print marketing remains a very powerful medium for sharing information with potential customers. In fact, big businesses actively use both online and offline marketing to push their brands.

With the huff, puff and hype of digital marketing, how has print marketing hold its own and thrived?

Simple. It's tangible.

In the end, we all matter. Therefore, we will always return to things that matter. Yes, things that occupy space. Things we can see, touch and feel.

The physical form of print assets gives them an advantage over the digital format which can be carelessly forgotten.

Here's an example;

When scrolling through Instagram yesterday, perhaps you saw an MTN advert.

Do you recall that same MTN advert today?

Probably not.

Now think about the MTN billboard at that traffic hot zone close to your house. You probably have a vivid memory of that, right?

This shows the importance of print marketing. Its effects are enduring. 

Over time, the potency of print materials (like any other thing) reduced. However, here are 6 print marketing assets that still work in 2021.

Brochures

Here's a bold statement;)

There's no office in this world that does not contain a brochure.

I'm not talking about the offices' brochure. I meant brochures other offices used to promote their services (or products) to said office.

Brochures do for B2B companies what flyers do for B2C. A corporate company that serves other companies can't stand on the street distributing flyers.

Brochures are not sent to random people. You need to have some key details about the person you are sending a brochure to.

Prepare and package your brochure so that the receiver feels important. As a result, such a receiver takes your company serious and consider your services.

Human beings have a tendency to litter their environment with beautiful things. They do this with things they've used and no longer need.

Design your brochure so good that the receiver won't wish to dispose of it.

Business Cards

Business cards are forever.

These little wonders are crucial for networking in all its forms. They can be designed and printed for individual and company use.

You want that person to remember you, just hand them your business card.

72% of people judge your business from the business cards you give them. Just like the Brochure, you need a unique design and finishing to make your business cards important.

Flex Banners

Did you pass through a metropolis today?

Then here’s another bold statement specifically for you. 

You saw a flex banner this morning.

Big billboards attached to metal rigs by big brands are powerful oversized flex banners. Advertisers pay publishers for the ads spaces for a long period of time - a month at least.

Remember the MTN billboard I was talking about?

People see that billboard for at least a month. This extended period of impression keeps MTN in your mind.

These flex billboards serve advertisers more than publishers (publishers can only post just one advert at a go), that’s why publishers are moving to LED dynamic billboards. Flex billboards, however, remains the affordable alternative since it is made of durable material.

You’re thinking; 

But I’m not MTN bro

Flex banners come in smaller sizes you can print and use in place of paper posters. Paper posters are destroyed by rain and sunshine, flex banners are durable. They are great for adverts you wish to post and forget (i.e. offers that last a lifetime) or directions to your location (which is stable).

Roll-up Banners

Roll-up banners are one of the most popular print marketing materials at trade fairs. They can also be used at;

• the entrance of your premises to attract people in
• shopping centres
• the exit of a shop to thank customers for their visit
• outside a restaurant
• exhibitions and seminars

They give your business a corporate presence wherever you use them. A quality first impression is invaluable. Roll-up banners can deliver a professional first impression for your business.

Roll-up banners true to their name are portable and deliver quality promotion without taking a lot of space.

Flyers

Is your business a basic need? 

For instance, you just opened a restaurant. Everyone eats, right?

Great news for you, flyers will definitely work for you. 

Flyers are the cheapest form of promotion for businesses that are not restricted to a specific target market. You can print hundreds of thousands of flyers and send them across to random people. Some ways you can distribute flyers include;

• Door to door drop
• Street distribution
• Instore distribution

Note this, flyers are basically useless to the receiver. Most flyers are read and dumped within minutes. Therefore, you need to make your flyer valuable. If it is valuable, people keep them for longer, perhaps, take it home and expose it to more people.

How do you make your flyers valuable?

Don’t just promote your new restaurant. Make people an offer;

“Free food for 1 friend you bring along”

“10% discount coupon code …”

Additions like these make your flyer valuable to the bearer.

T-Shirts

Most people are comfortable in T-shirts. 

This makes custom T-shirts great for small businesses with tiny budgets. Start with your employees, they live in different locations. Customize with your logo and contact details and make it standard wear for a day in the week.

Or make it standard wear when your sales team go out to pitch to prospects.

Every day an employee wears your t-shirt, he or she is a mobile billboard for your company for that day. Imagine that! Someone going around promoting your business comfortably. It is a win-win for you and the employee.

You can extend this to your customers as well. Give away your branded t-shirts to show appreciation to them. There's another moving billboard for you, a happy brand ambassador.

Ready to Promote Your Brand With Print Assets?

That’s our forte at Nukreationz Printing Solutions. Visit our website and explore our range of promotional materials.

For further enquiries, send us a WhatsApp message or call +2347067336097