To create an enduring business, the quality of your products or services is not the only deciding factor. A crucial factor you should consider is how to create a healthy customer relationship that results in trust and loyalty. Customer service is not meant only for when someone is buying or when they have issues.
Make plans to serve your customers all the time. You should serve customers before they reach out to buy for the first time. Then service continues after they've made said first purchase.
It is always more expensive to acquire a new customer than resell to an old customer. That is why this article is about five ways to keep your customers, your customers.
Actively Listen To Your Customers
Just like being proactive in developing your product to fit your customers, you also need to be proactive in seeking feedback from your customers.
Don't wait for them to complain, ask how they feel about the product or service. Listen and take notes. These notes serve two purposes;
They help you update your product or service - a better product justifies its price.
They tell you how customers think (and talk) about your brand - this is a rare gem for your marketing department. Imagine speaking to your customers exactly how they think or speak themselves.
Step In Their Shoes
Updates or upgrades in your business processes should not be the result of harsh confrontations with customers. Avoid these confrontations by simulating all problems your customers could have with your products and solving them.
To simulate and solve problems, you have to see your business and products through the eyes of your customers. Put yourself in their shoes.
Be Human
Are customers just numbers to you?
No. Your customers are not just people from which you make money. They are human beings like you.
Remove yourself from the robotic facade of your website, social media or other channels. Your customers need to put faces to the business. A lack of human outlook makes for a cold organization.
Your customer support team need to answer inquiries with their own names not "customer relationship officer". In addition to names, dumb down your interaction with customers to the most comprehensive diction. Yes, the PhD in English Language is great for your CV, not most customers.
Do The Giving Too
Customers give their money to keep your business afloat. That is how business works, right?
Not all the time.
Great customer service dictates that you should do the giving sometimes. Reward your loyal customers with freebies, exclusive discounts, a shoutout on your socials etc. These kinds of selfless acts help keep customers loyal.
Would you love to get a firsthand experience of these customer retention tips?
That is why you should do all your printing jobs at Nukreationz Printing Solutions. We offer high-quality printing services at reasonable prices.
